Pure Parima Brings ECA-Certified Egyptian Cotton to the Bathroom Floor With Its New Spa-at-Home Bath Mat

Mt Laurel Township, United States – June 25, 2026 / Pure Parima /

FOR IMMEDIATE RELEASE

MOUNT LAUREL, N.J. – June 24, 2026 — Pure Parima, the first U.S. brand to receive full certification from the Egyptian Cotton Association, has introduced the Egyptian Cotton Soft Border Bath Mat, expanding its luxury bath collection and bringing the same standard of certified craftsmanship that defined its bedding line to the daily ritual of the bathroom.

The Same Certification That Changed Bedding, Now Underfoot

Pure Parima was founded in direct response to widespread mislabeling in the home textiles industry, where major retailers had been selling products marketed as 100% Egyptian cotton containing as little as 25% authentic fibers. In April 2026, the brand became the first in the United States to earn the ECA’s accredited Gold Seal and official license number 2025 — a certification that now extends to its newly launched bath collection.

The bathroom is the first place you go in the morning and the last place you visit at night. Pure Parima believes that space deserves the same integrity as the bedroom.

Crafted to Complete the Spa-at-Home Experience

The Egyptian Cotton Soft Border Bath Mat is priced at $69 and available now at pureparima.com. Key product details include:

1000 GSM of 100% ECA-certified Egyptian cotton for spa-level plush underfoot
20” x 30” with a refined 3” woven textured border
Quick-drying construction that maintains its elegant finish wash after wash
OEKO-TEX® certified free from harmful chemicals
Available in four coordinating shades: White, Earth, Spa, and Mulberry

The bath mat is designed to coordinate with Pure Parima’s existing Egyptian Cotton Soft Border Towel collection, allowing customers to build a fully unified, hotel-quality bathroom aesthetic using certified materials across every surface.

Certified from thread to finish — every step out of the shower now begins on authenticated Egyptian cotton.

About Pure Parima

Pure Parima is an elevated lifestyle brand headquartered in Mount Laurel, New Jersey, known for its meticulously crafted luxury products rooted in the highest-quality certified Egyptian cotton. Founded by Parima Ijaz at 24 years old — drawing on her Middle Eastern heritage and her family’s 30-plus years in the textile industry — the brand was built in direct response to widespread mislabeling in the home textiles market. In April 2026, Pure Parima became the first U.S. brand to receive full certification from the Egyptian Cotton Association, earning the ECA’s Gold Seal and license number 2025. What began as an Egyptian Cotton bedding company has grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated everyday lifestyle.