CPG leader joins as brand grows commercial team, hitting 50 percent year-over-year growth

BALTIMORE, Sept. 16, 2026 /PRNewswire/ — Leading natural frozen comfort food brand Mason Dixie Foods, today announced the appointment of Adria Campbell as Chief Sales Officer. The clean label frozen comfort food brand, known for its biscuits, breakfast sandwiches, breakfast burritos and waffles, is sold at over 8,000 stores nationwide. Campbell will lead the build-out of Mason Dixie’s sales organization as the brand’s growth tops 50 percent across all channels this year.

The appointment is part of a broader move to scale Mason Dixie’s commercial infrastructure, sharpen retailer strategy, and strengthen customer relationships as the brand expands, with a particular focus on multi-outlet (MULO) accounts.

“Adria brings the combination of leadership skills and experience we need right now: startup speed paired with scaled CPG discipline and proven retail growth,” said Ayeshah Abuelhiga, founder and CEO at Mason Dixie Foods. “With the growth we are experiencing and the opportunities that abound, now was the time to bring the right sales leader to focus on both growing sales and the business infrastructure to support it.”

Campbell joins Mason Dixie with more than two decades of experience. She spent 13 years at Dean Foods, the nation’s leading refrigerated and frozen dairy company, where she oversaw growth of a $1 billion-plus national sales portfolio. As Chief Revenue Officer at MALK Organics, she helped grow category sales to over $100 million in four years and expanded the brand’s retail footprint from under 1,000 stores to more than 12,000.

“Mason Dixie’s restaurant roots and clean ingredients immediately drew me to the brand. The company is reimagining the frozen food aisle within a category that’s gotten complacent and focused on adding more ingredients, not less,” said Adria Campbell, chief sales officer at Mason Dixie Foods. “The proof points are there; now it’s about building the strategy that scales what’s already working.” 

“Adria brings a rare combination of leadership experience across both scaled CPG companies and high-growth insurgent brands in multiple food categories. Her business acumen, commercial expertise, leadership capabilities, and integrity are exactly what Mason Dixie Foods needs for its next stage of growth,” said Rob Leibowitz, board director, Mason Dixie Foods. “She is an outstanding addition to the leadership team, and we are confident she will help Mason Dixie Foods and our retail partners prosper.”

About Mason Dixie Foods
Mason Dixie Foods is one of the fastest-growing frozen comfort food brands in the U.S. The company only uses fresh ingredients, real dairy and all products are free from preservatives, corn syrup, artificial colors and flavorings, oils, bleach, protein substitutes, gums and aluminum. Mason Dixie Foods are available at over 8,000 stores including Whole Foods Market, Costco, Sprouts, Giant, Kroger and more. For more information, visit MasonDixieFoods.com and follow on Instagram, Facebook and TikTok.

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SOURCE Mason Dixie Foods